Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position. Front Cover. Brad VanAuken. 30 Dec Brand managers, marketers, and executives have long turned to this Brad VanAuken is the president and founder of BrandForward, Inc., and. Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position. by. Brad VanAuken (Goodreads Author).

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Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems.

Importantly, Van Auken is never self serving, like too many authors of marketing-branding books.

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